A dinâmica de comercialização de produtos dos Empreendimentos Econômicos Solidários (EES) no município de Sant’ana do Livramento-RS

Abstract

The economy is a self-managed work organization format that has solidarity as its principle. It consists of a wide range of practices that aim at new alternatives for inclusion and social development. Solidarity economic enterprises (EES) are one of the practices within the solidarity economy that values fair trade, where the human figure is above the interests of capital. In this context, the objective of this study sought to study the dynamics of marketing products from solidarity economic enterprises (EES) in the municipality of Santana do Livramento-RS. Specifically, we sought to: describe the origin and development of the solidarity economy in Santana do Livramento-RS; identify the different forms and dynamics of commercialization of products from the EES in Santana do Livramento-RS and point out the potentialities and obstacles found in access to the market by the EES in Santana do Livramento RS. Methodologically, the research is characterized as a qualitative approach using the inductive method. A case study was carried out through interviews with members of the EES, observations of marketing dynamics, document analysis, literature review, and search for sources and data with information about the case. As a result, it is identified that the predominant marketing dynamic is direct sales to consumers, whether at the Solidarity Economy house, through participation in fairs and events or direct sales to consumers, a process that highlights the characteristics present in the forms in fair trade.