Os custos da rotatividade de pessoal: Estudo de Caso em uma rede de Supermercados de Santana do Livramento

Abstract

The management of personnel turnover is important for all companies that operate in an increasingly competitive and globalized reality. companies have invested in recruiting people, adapting them to the company and professional development, but when dismissal is not always given to this process its due importance. Turnover is a normal process for reality of companies, people are constantly looking for better placements, better wages and benefits and companies in turn look for employees who fully meet their expectations. Such a reality has contributed to the increase in turnover. In Brazil, turnover rates are considerably high, so much so that it has already become a feature of the market of Brazilian work. The objective of this study is to analyze the costs arising from the staff turnover in a supermarket chain in Santana do Livramento.To achieve this, an exploratory-descriptive research was applied, based on a theoretical framework that sought to identify the types of costs involved in the rotation process. The method used was the case study, where applied as techniques for data collection, interviews, document analysis and participant observation. The study revealed high turnover rates within branches, where the majority of dismissals occur at the initiative of the company. It was identified that a large number of dismissals occur before the employee complete a year of activities in the company and the incidence of high costs involved in the turnover process – dismissal, replacement and training – as well as the importance of Human Resources practices to reduce this phenomenon. Finally, proposals were presented for the control of this event, aiming to minimize the difficulty that companies have in retaining people in this branch of business.