Análise dos anúncios da revista Veja (edição especial 40 anos): sob uma visão comunicacional, semiótica e política

Abstract

This research starts with a hypothesis: the media and advertising act congruently within contemporary society. Creating patterns and lifestyles to be followed by the community. Within the capitalist perspective, the media, advertising, inserted in the media, serve to maintain the current system. Advertising, in turn, is a powerful tool used to attract the attention of your viewers (consumer/citizen), propagating values and ideologies in their verbal and nonverbal messages. Study the ads Special Edition 40 years of Veja magazine (Rede Globo, Government of Rio de Janeiro and ALMAP/BBDO ), furthers our understanding in the following dimension: how the media looks at the media, how the state analyzes media and advertising market looks like the media, conducting a semiotic analysis based on the book Introduction to image analysis the author Martine Joly, perceiving meanings and signifiers present in each message.