Um estudo sobre a influência das fotografias nas redes sociais dos restaurantes

Abstract

This study sought to understand what tourists observe in photographs of gastronomic establishments such as tourist restaurants, posted on social media. The general objective of this study is to understand what tourists look for in photographs of a tourist restaurant. For this study, a literature review on the topics of tourism, marketing, gastronomy, restaurants, and photography was necessary. The methodology used in this study consists of exposing the activities developed throughout the process, classified as exploratory research, with a qualitative and quantitative character. Data collection was carried out using a questionnaire prepared on Google Forms and made available on social media over a period of 30 days, from June 19 to July 19, 2024 on social media. Finally, an analysis of the responses generated. The results obtained in the research were of great importance to understand tourists and their particularities when dealing with gastronomy and directly related to restaurants. For many, it may be something very personal, thus allowing greater insight into what tourists really look for on social media about a restaurant and what would be the possible ways to meet their needs.