Inserindo teste A/B em equipes ágeis: um guia para melhoria de sistemas web

Abstract

This work aims to integrate A/B testing into the context of agile teams to enhance user experience and ensure the delivery of adaptable and valuable web products for the end user. Initially, a systematic literature review was conducted to investigate current practices in usability evaluation. Based on the findings about A/B testing, we developed a usability evaluation guide that combines A/B testing with Kanban, designed to guide agile teams in conducting usability tests. This framework was then assessed through a survey with software industry professionals. The final results and recommendations of the evaluation seek to improve the developed guide and ensure the usability of web systems in agile environments, focusing on generating meaningful and adaptable outcomes.