Imaginário são-borjense: um projeto cultural, visual e informativo sobre a cidade de São Borja

Abstract

This project was created to develop in São Borja a platform that can be used to produce culture journalism in Instagram. The project Imaginário São-Borjense aims to create an informative profile of culture journalism that seeks to value the local culture, listen to the community, rescue stories and legends that were told in other times, inform people that are from São Borja but don't’ live there and if possible make the city important places more appealing to visitation and the interest in tourism grow. The autoral content is local and has participation of writers. The reports address varied topics applying the local culture journalism that some many times was dedicated to the Capital do Fandango or Terra dos Presidentes. Throughout the process of production content, the project launch, the results were positive, new followers after each post and some shares too. The profile @imaginario.sb has reached 315 followers since the beginning of march 2022 and good engagements in comments and receiving messages.