Aplicação da ferramenta modelo C : estudo da modelagem em uma empresa do setor de serviços musicais

Abstract

Given the historical context of inequalities arising from a series of phenomena that have occurred over time, Socio-Environmental Impact Companies have emerged with the aim of changing the reality of socioeconomic and environmental contexts. The present study aims to present the contribution of Model C to the business planning of companies with social and/or environmental impact, it also aims to verify if, based on criteria, the particular company under study can be characterized as a business with impact. in addition to mapping its processes and suggesting opportunities for improvement. The elaboration of Model C was carried out through semi-structured interviews with pre-selected questions for a qualitative analysis of the topic in question. In order to prepare the theoretical framework, some topics necessary for the development of the Case Study were addressed, such as the conceptualization of Impact Businesses and the context in which they are inserted in Brazil, what are their objectives and how they present themselves in the face of the Sustainable Development Goals of the 2030 Agenda prepared by the United Nations, and also to present the Model C methodology and how it can be used in the development of a Business Plan for Impact Businesses. As conclusions, it was found that the C model is of great value to observe the main information of a company and also to visualize its flow through pertinent questions to the construction of the same. Finally, it is suggested that future research be carried out periodically at Piano Studio Cheisa Goulart and also that new applications of the methodology be carried out in companies that aim to promote socioeconomic and/or environmental changes in the region.