Estratégias de marketing digital aplicadas a um meio de hospedagem em Jaguarão/RS

Abstract

When considering the importance of the use of qualified digital platforms in current days, especially in the provision of tourist services, such as the means of hosting, it is understood the digital marketing as a qualified strategy to promote and consolidate a brand or service via the internet. In this sense, the present work aims to present digital marketing strategies applied to a means of lodging in Jaguarão/RS. In order to justify the study, in the approach of marketing, digital marketing and the means of lodging and hotel business, it was used a bibliographic study, as case studies were presented emphasizing the use of digital marketing strategies. The research is characterized as descriptive, with a qualitative approach and applied in nature. From the environmental analysis based on the research carried out and the observation of the social media used in the hosting media, it was possible to detect the opportunities and threats, contributing in the elaboration of the digital marketing strategies and guiding the creation of viable actions directed to the success in the implementation of the project.