Marketing de relacionamento e sua importância para a organização: estudo de caso da Felice Automóveis

Abstract

The present work has the objective to know how they are articulated tactics and actions within the strategies of relationship marketing Felice cars. Achieve it is necessary to be able to address that issue in this study is how the Vehicles Felice is to articulate the tactics and actions within their strategies for Relationship Marketing. This will occur at the end of this search mode, namely, whether these actions were aimed at their customers or their products. To this end a literature review with theoretical foundation was held, also used documentary analysis information provided by the company, and a case study with data obtained from documents the study was performed, which revealed the answers to the problem proposed in this paper.