Medição de resultados e avaliação do impacto social do projeto de extensão UNICult

Abstract

This study investigates the social impact of the UNICult extension project on the academic and local community of the Federal University of Pampa (Unipampa), Santana do Livramento campus (RS, Brazil). Created by students, UNICult organizes a diverse cultural and artistic program, with workshops, reading clubs, exhibitions, movie sessions, and themed events, aimed at democratizing access to culture and strengthening community ties. The research, with a qualitative-quantitative approach and a case study method, involved interviews with 10 student managers, the application of questionnaires to 55 participants, and documentary analysis of the project’s channels. The research instruments were based on the Impact Evaluation Methodologies (MAI): PSIA, PIA, and ToC, allowing a detailed analysis of the socioeconomic and cultural effects of the project and its adaptation to local needs. The results indicate that UNICult has been essential for the social and cultural development of the community, promoting inclusion and strengthening bonds of friendship and collaboration. Additionally, the activities fostered personal growth among participants, with improvements in leadership, teamwork, and creative expression. However, the project faces challenges such as resource scarcity and reliance on external partnerships, which may limit its expansion. Despite this, UNICult plays a transformative role, serving as a model for future university extension initiatives and social projects, with the potential to expand its impact to other realities