Discursos sobre o Empreendedorismo: inovação ou armadilha neoliberal

Abstract

This paper seeks to comprehend the functioning of different discourses about entrepreneurship, which, within the neoliberal capitalist society, is constantly presented as an autonomous and innovative alternative of professional training to the working-class. In this sense, from the theoretical-methodological perspective of Materialist Discourse Analysis, we analyze antagonistic media discourses about entrepreneurial action to consider the effects of meaning that characterize the neoliberal ideological formation which interpellates subjects-workers into subjects- entrepreneurs. To this end, notions of discourse, subject, forgetfulness, ideological construction, and discursive formation functions were approached, and their relationship with the proposed inquiry observed. The analysis had two moments, each one composed of discursive sequences taken from information vehicles from both the traditional mainstream media, and alternative media, in order to understand the different positions on entrepreneurship. Finally, the accomplishment of this research allowed us to discern that the discourse reproduced by the traditional media is part of a pro-entrepreneurship discursive formation, functioning in a way to take on the interests of the capitalist production system, even if under a modern camouflage, with promises of an innovative and liberating perspective of professional training for subject-workers. In other hand, alternative media vehicles, such as digital newspapers and online critics profiles, produce meanings through a discursive formation against entrepreneurship, pointing out such activity as a disguised form of exploitation of the workforce that endangers the production conditions of the laborers, thus mobilizing this anti-entrepreneurship through their texts in order to constitute a discourse of resistance.