Mulheres que inspiram: impacto de uma websérie para divulgação de mulheres que contribuíram com a história da humanidade

Abstract

Publicizing the participation of women in dif erent areas of society is important, mainly because there are still barriers that limit women's representation in various contexts. The use of social networks, nowadays in particular Instagram, is a strategy with great potential for the popularization of knowledge, due to its wide reach. Our objective was to create and evaluate the impact of a Web Series in the dissemination and popularization of female personalities who contributed to the history of humanity. The Web Series was produced using the Canva (canva.com) and Clipchamp (app.clipchamp.com) platforms and published on the Instagram social network of the Physiology Research Group of the Federal University of Pampa. Our results demonstrated that the Web Series disclosure via Instagram showed a great reach, providing an experience of increase of historical, social and cultural knowledge for the followers, in addition to the potential to inspire girls and women to seek dif erent professional opportunities and their empowerment in society.