Intertextualidade cinema/publicidade: uma análise dos VT´S publicitários Bleu e The one, de Martin Scorsese

Abstract

This paper presents a study about the intertextual relationship movie/advertising. Aims to analyze how manifests typical aesthetic elements of film production in VT Martin Scorsese 's The One and advertising Bleu, respectively created for Chanel and Dolce & Gabbana brands. The theoretical framework is segmented in the following order: audiovisual characteristic elements of film language; typical elements of advertising language; advertising in audiovisual media (film and TV); definition of the term intertextuality (the light of Bakhtin studies); intertextuality movie/advertising, with examples of business inspired films. The method used in the investigation was the visual analysis, with the presentation of the advertising script and shooting script in description box with the use of frames in both ads. From the analysis of VT 's is concluded that the characteristic filmic audiovisual resources Scorsese also present in advertising productions where the director signs.