A produção de sentido a partir da música eletrônica: uma análise semiótica do VT Drinkee do Dj Vintage Culture

Abstract

Electronic music is a relatively new musical style that was born in the United States and has been growing and attracting an audience of different interest since the 1990s. In order to contribute to a better understanding of this scenario, this work is based on semiotic methods and analysis of moving images, which aims to investigate from the production of meaning, as the verbal, sonic and visual elements are configured in the VT Drinkee of DJ Vintage Culture. In order to reach this goal, we work on the first stage, talking about music and its forms of language through Moraes (1983) and Wisnik (1989), along with the emergence of electronic music and track Dj with Bacal (2012) and Sá (2003), and Dj Vintage Culture. In the second moment, we discuss the semiotics and their signs through Pierce (2010) and Santaella (2005), and media culture as an influence for individuals with Kellner (2001). Finally, in the third moment we focus on advertising through Gomes (2008) and Sant'anna (2013), the audiovisual and its forms of language with Barreto (2010) and Rose (2002) and the emergence of the music video through Soares (2012). Thus, it turns out that the video clip analyzed is an abundance of images that we receive in our daily life, that there are verbal and non-verbal languages present in it and therefore, several readings of it can be made.