A representação do funk no canal Kondzilla no youtube

Abstract

This work has as its objective identify how Kondzilla’s YouTube chanel builds a representation of funk. The justification for this stablishment is the relevancy of the genre of funk in brazilian culture, as well as Kondzilla’s chanel – the one with the most subscribers in Brazil and the third most popular chanel in the world. As base theory we utilize the concept of representation by Stuart Hall; the historiography of funk, understanding its transformations and subgenres; as well as we discuss the YouTube platform and the videography language. This paper is developed as a qualitative research that uses bibliographic research and audiovisual analysis, through the following categories: framework, illumination, typography and color palette. The corpus of the analysis is compound by the video clips “Bumbum Tamtam” (2017), by Mc Fioti, and, “Envolvimento” (2018), by Mc Loma e as Gêmeas Lacração, posted on Kondzilla’s chanel. As the main considerations of the research it is possible to afirm that the productions of the Kondzilla chanel, through the analysis categories, utilize audiovisual language to transmit/evidence glamour and wealthiness, being two video clips of the “ostentation” subgenre.