Fazendo gênero: um estudo sobre a publicidade da boneca Barbie como meio de educação informal

Abstract

This paper proposes completion of course is to understand how the pedagogical action of the media in relation to gender identity. The empirical object chosen for this research is the film's publicity campaign "I want to be ...", created by the American manufacturer Mattel for Barbie doll. For this we carried out a review of the meanings of this announcement, and the research was based on studies about mass culture, gender and cultural pedagogy.